Versapak

Versapak Doping Control are specialists in the design, manufacture and supply of blood and urine sampling kits and accessories that have been produced for anti-doping testing in sports. Their products have evolved over the years in line with changes in the anti-doping world and intend to drive its position in the market with the relaunch of its product range and in turn, were keen to change the visual impression of the Doping Control brand to portray greater integrity and professionalism in the Doping Control industry.

Our creative team tackled this head on by creating a brochure that illustrates and communicates their core values and key USPs while showcasing their complete product range following a scientific and clinical theme. Imagery was a key factor in underpinning and conveying the brand in both a professional and technical light to mould around the story of doping control in sports.

The print of the brochure was just as important as the design as it needed that premium finish. Keeping this in mind, we opted for matt laminate finish to the outer covers, finished with a spot UV varnish for that extra finesse.